This is a sample plan for a company that does not exist. Real ones are built from a company’s actual funding, customers and job postings.  Want one for yours?
KA 90-day plan · built for Kestrel

The first 90 days of Kestrel's founding AE.

Not a pitch deck. The actual week-by-week plan I would run if you handed me your pipeline on day one.

Fareeha Fatima
Hey Sam, it's Fareeha.
This is a sample plan, written for a company that does not exist, so you can see the shape of what I send. The real ones are built from a company's actual funding, customers and job postings.
DAYS 1–30
Learn the sale, build the machine
DAYS 31–60
Own the demo
DAYS 61–90
Prove the repeatable motion
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Where Kestrel stands today (my read)

Kestrel sells compliance monitoring to mid-market fintechs, with a seed round closed nine months ago and a founder still running every deal personally. The product demos well and the first customers renewed, which means the constraint is no longer whether it works. It is that nobody is filling the top of the funnel while the founder is closing the bottom of it.

40-60compliance and risk leads / week
8-12%reply target, touch 1
12-18demos by day 90
3-5conversions in motion by day 90
The 90 days, step by step
30
Days 1–30

Learn the sale, build the machine

Shadow every founder-led call and write down the objections verbatim
Trigger list: fintechs hiring compliance roles or announcing new licences
Outbound live by week three, founder no longer sourcing
Track which proof pulls replies, audit time saved vs fines avoided
Demos booked without the founder touching the top of the funnel
60
Days 31–60

Own the demo

Run the demo solo against the prospect's own control gaps
Segment by regulator exposure, not by company size
Build the ROI model procurement will actually accept
First reference call arranged from an existing renewal
Founder out of the demo seat, pipeline covering next quarter
90
Days 61–90

Prove the repeatable motion

Convert the first accounts I sourced myself, or write up why they stalled
Document the motion so the second hire inherits a system
Feed product the top three objections from 90 days of calls
Set next quarter's number from real conversion data, not hope
A repeatable pipeline the founder does not have to run

This plan is yours either way.

If you'd want the person who wrote it running it, pick a time below.

Or just reply to my email, hello@fareehafatima.com.
Built for Sam at Kestrel · by Fareeha Fatima
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